OTTAWA (ON) – Squash Canada Executive Director, Danny Da Costa, announced today the unveiling of Squash Canada’s new corporate identity.

Its centrepiece is a new logo that features a stylized maple leaf embedded with a squash racquet. The maple leaf, which symbolizes national pride, has a flame shape to show competitive excellence.

Da Costa says that the rebranding of Squash Canada will better represent the significant role the organization plays in the growth and promotion of the sport of squash. “It is imperative to build a strong brand, which is easily recognizable and marketable to our stakeholders across Canada”, he says.

“When we reviewed the history of our Squash Canada logos over the past 60 years, it became apparent that two features stood out over time: The Maple Leaf and the Squash Racquet. With our logo redesign, we felt the importance of preserving our rich history as we embrace excellence by including these two long lasting features.”  

The logo was designed by Ottawa-based ACART Communications, a Social Issues Marketing agency whose experience includes branding assignments for many association, not-for-profits and NGO clients, as well as Sports and Entertainment organizations such as The Ottawa Senators, The Ottawa 67’s and Calypso Theme Waterpark. “We chose to work with ACART because they were very experienced working with non-profit organizations, and have very strong ties to sports marketing and branding projects,” said Da Costa.

The rebrand includes a new Squash Canada website (www.squash.ca) which is expected to launch prior to the upcoming competitive squash season and will feature enhanced content and better navigation and search capabilities, as well as greater exposure and visibility for partners, athletes, coaches and officials. Squash Canada also plans to embrace social media with greater use of media platforms such as Facebook and Twitter.

Squash Canada is working with National Team clothing provider and National Rankings sponsor Harrow Sports on a line of Squash Canada branded products including three different racquets and various clothing items. (The current line can be viewed athttp://harrowsports.com/TeamStore.asp?TeamStoreID=79).

Click here for SQUASH CANADA LOGOS PAST & PRESENT: 1913–Present (PDF 688 KB)         

For more information on marketing opportunities contact:

Danny Da Costa
Executive Director, Squash Canada
Tel. (613) 731 7385 x 2301 

Founded in 1913, Squash Canada is a non-profit, national sport association responsible for the development of athletes, coaches and officials and sets the standards for Canadian Squash. Squash Canada is a proud member of the Pan-American and World Squash Federations and participates in the Panamerican championships, Commonwealth and Pan-Am Games as well as World Championships at the junior and senior level. Each year Squash Canada hosts various national championships across the country and works with its provincial and territorial partners to promote the growth and development of Squash across the country. Squash Canada is based in Ottawa, ON Canada

For more information on Squash Canada visit www.squash.ca

Established in 1976, ACART Communications is a Social Issues Marketing agency that provides full service marketing and communications to clients in the private, public and not-for-profit sectors. Based in Ottawa, Canada, ACART has served a broad range of national association clients such as the Brewers Association of Canada, Canadian Urban Transit Association, CAA, Motorcyclists Confederation of Canada, and the Mining Association of Canada. In the Sports and Entertainment field (part of their “Community” Issue Portfolio) ACART is the Agency of Record for the Ottawa Senators Hockey Club and designed their current logo as well as for their parent company Ottawa Senators Sports & Entertainment. They also provided marketing and branding support for the 2009 IIHF World Junior Hockey Championships and the Ottawa ‘67s. For more information on ACART visit www.acart.com

Harrow Sports Inc., is a leading marketer, manufacturer and distributor of Squash Products throughout the world.  Founded in 2000, Harrow has worked with leading professionals to develop a line of products which suit all ages and ability levels. Harrow’s commitment to the game and product line makes the company unique in the industry. Harrow’s ability to customize its complete product line has created tremendous sense of loyalty with customers and professionals across the world. Harrow Sports based in Denver, Colorado, has a Canadian office in Niagara Falls, Ontario and produces a wide range of squash products including apparel, shoes, racquets and bags. They also produce products for lacrosse, ice hockey, field hockey, tennis and other nice racquet sports. Harrow sports is a key sponsor of Squash Canada, US Squash and the College Squash Association. 

For more information on Harrow Sports visit, www.harrowsports.com