SCS-Mentor-McBeth-EN

Liz grew up playing squash with coaching from her uncle Rob Brooks. During her 2015-2019 tenure as Chair of the Toronto Women’s League (TDWSA), participation increased by 122%, revenues grew by 518%, and a popular Learn to Play E League program brought scores of new players of all ages into squash. Liz has experience developing squash programs that are priced accessibly for players and create revenue streams and new member pipelines for clubs. She can advise on pricing, ecommerce, online promotion, social engagement, and customer satisfaction and retention strategies. Liz holds a MBA from the Rotman School of Business.