Steve Wren, President
Shaun Thorson, Vice President – Finance
Stephanie Edmison, Athlete Director
Lisa Henderson, Director-at-Large
Sandra Thompson, Director-at-Large
Bruce Marrison, Director-at-Large
Carol Stewart, Director-at-Large
Alan Fern, Director-at-Large
Dan Wolfenden, Executive Director
Jamie Nicholls, Director of Athlete Development
Geoff Johnson, Programs Manager
Tara Mullins, Female Engagement & Gender Equity Project Lead
The sport of squash and Squash Canada, like the rest of the world, has experienced a dreadful pandemic that has significantly curtailed activities, but so too has it caused us to pivot to new programming, find other ways to do business, become more resilient, innovative and collaborative. It has given cause for Squash Canada and its stakeholders to come together, to not only plan squash’s recovery but to boldly dream and put in pace a clear plan for…growth.
Such is Passion, Pride, Performance…Inspiring Growth: Squash Canada’s Strategic Plan 2021 – 2024.
It is with great pleasure that we share our strategic plan … a culmination of a nine-month journey that had us connect with our Provincial/Territorial Members and key stakeholders. This plan reflects our organization’s desire to better meet the needs of our Members, and plan more strategically together, with a view of casting a longer-term horizon upon which we can set and achieve goals and objectives that have been deemed necessary and important by all of our Members.
This plan sets out an ambitious vision for Squash Canada over the next three years. It paves the way for a promising future where more people of diverse backgrounds become aware of squash, enjoy the inclusion and benefits of playing, coaching and officiating, and more athletes are on a defined path to achieve their full potential. It sets the tone for greater accountability where we look to make important investments in our capacity to deliver on our promises. It signals our desire to communicate proactively and build a greater sense of trust and community.
We are proud of the care and attention that went into building this plan and the active engagement that provided our Members with the opportunity to contribute. We know that we will need to ensure financial sustainability in order to achieve these goals. We hope that you will feel as inspired as we do after reading this plan and look to the future with a sense of increased belonging and a deepened commitment. Both are required to bring this plan to life.
Yours in squash,
Steve Wren Dan Wolfenden
President Executive Director
Squash Canada is a non-profit, national sport association responsible, in collaboration with its partner Provincial/Territorial squash associations (PTs), for development of athletes, coaches and officials. Founded in 1915, Squash Canada establishes rules, standards and national programs to promote the growth and development of the sport across the country.
Squash Canada is recognized by the Government of Canada as the sole national sport governing body for squash in Canada. Squash Canada is a proud member of the Canadian Olympic Committee, Commonwealth Games Canada, and Pan American and World Squash Federations. Squash Canada participates in the Pan American Championships, Commonwealth and Pan Am Games, as well as the World Team Championships at the junior and senior levels.
Be a world leading squash nation while inspiring all Canadians to participate.
To provide a safe and inclusive environment for all Canadians to enjoy, develop and excel at the sport of squash through collaborative leadership, services and programs.
Our core values describe our organizational culture and guide us in our decision-making processes and actions.
Squash promotion and marketing, towards participation and membership development.
1.1 Increased squash membership.
1.2 Increased safe sport measures for all squash participants.
1.3 Increased participation at national and provincial sanctioned events.
1.4 Increased participation in under-represented groups.
1.5 Increased awareness of squash.
Supporting the infrastructure and athlete pathways needed to drive excellence.
2.1 Defined World Class and integrated athlete pathway.
2.2 Maintained Top 8 international team standing with rebuilt infrastructure to foster enhanced standing.
2.3 Implemented domestic and international hosting strategy.
2.4 Universally adopted Club Locker rankings and ratings as key performance level indicators that support player engagement, seeding and team selection.
2.5 Adoption of standardized fitness and skills tests as key athlete development and monitoring tools for
athletes at provincial/territorial level and higher.
3.1 Retained and increased number of public and private squash facilities with enhanced community access.
3.2 Increased squash presence in all levels of educational institutions (promotion, programs and participation).
3.3 Increased number and diversity of qualified, trained and certified coaches and officials.
3.4 Developed suite of new national, standardized programs through the athlete pathway.
3.5 Increased training for club professionals on the management of sustainable, inclusive squash programs.
3.6 Secured the asset of an all glass showcourt as a key instrument by which to deliver sponsorship/revenue generation, major event hosting, awareness and high performance Expected Results.
Continued improvement of how we work, including revenue generation, engagement and collaboration with Members.
4.1 Increased and diversified revenues.
4.2 Continually improved Safe Sport policies and practices.
4.3 Increased diversity and gender equity across the organization and all roles.
4.4 Improved engagement and collaboration amongst Squash Canada and its Provincial/Territorial Members.
4.5 Defined and agreed upon roles and responsibilities for Squash Canada and Provincial/Territorial Squash Organizations.