Squash Canada is thrilled to announce Seanna Keating as Squash Canada Director of Partnerships and Operations. With 30 years of sales, account management and business experience in the private sector combined with a high-performance squash playing background, Seanna brings a unique set of skills and experience to the Squash Canada team.
On the business side, Seanna has had an impressive career, most recently in the sporting goods industry as Director of Sales at the Mint Green Group for their Tennis Division and prior to that running her own successful sales agency. On the squash court, Seanna was a 5-time National Champion and won the World Doubles Championship in 2011.
In her new role, Seanna will focus on strategic and commercial partnerships in conjunction with Squash Canada’s rapidly growing glass court event program as well as streamline operations, including driving growth in important doubles, masters and university portfolios. Her deep passion for squash, combined with her strong background in business development, makes her an invaluable addition to the team at this exciting time for the sport.
“I am incredibly excited to contribute to Squash Canada’s growth, especially with the sport’s recent inclusion in the LA 2028 Olympic Games,” said Seanna. “This milestone presents an incredible opportunity to raise the profile of squash, attract new resources, and provide greater exposure both at the elite and grassroots levels. Having played and worked in squash my entire life, I have seen firsthand the positive impact the sport can have on individuals and communities. I am eager to give back to the sport that has given me so much, both personally and professionally.”
Please join us in welcoming Seanna to Squash Canada. We are excited to have her on the team and look forward to the positive impact she will bring to the sport of squash across Canada!
Email: seanna.keating@squash.ca
